Run, Forrest. Run!
That’s the thought I give to my mind when I want to get going at running. When I ask how I’ll ever be able to run an extra mile while on marathon, I think about that scene from the movie. The answer is that simple.
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Remember this golden rule in running. The more you run, the better your brain and body adjusts to it. Since I don’t get to run every day, I try to imagine that I have awful in-laws involved, chasing after me and leaving me sprawled out on the track by the time they’re done stampeding on me after mistreating my wife.
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When I am bored with the roads, I throw away my GPS and start to find a long hill that takes me long to run hard up. Once I get there, I start releasing the lock from the Zorb ball, then I turn around to run back down swiftly, and if I lose my footing, I lose!
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I can also kill my legs in the gym doing the lifts we all hate, but they’re the ones that do the most to help me get more power from my legs-helping to boost endurance. Then, I cross train instead, if I’m feeling burnt out, mentally or physically by giving myself a break by cycling or swimming. At times, I try walking (while it might seem wimpy, its arguably better for first-time marathoners like me.
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It's no secret that I LOVE running and it is definitely my soul-mate exercise! Thank goodness for running partners, they keep me focused and motivated. And when I feel mean and nasty tired of people who argue with me about how bad running is for a person, they can be a lot of fun too in letting you realize the importance of finding the fun in running when first training for a marathon.
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PRESS RELEASE
Join the Running Revolution with the adidas ENERGY
BOOST™
Pre-order one of the 100 pairs available starting today
Philippines, 14 February 2013 – Unmatched energy return, superior cushioning, optimal
fit and temperature independence: introducing the ENERGY BOOST™ by adidas, the new
running shoe with revolutionary cushioning technology that provides the highest energy
return in the industry. And just like that, running will never be the same.
With only 200 pairs of ENERGY BOOST™ available in the Philippines this season, runners
will be able to reserve up to 100 pairs before the shoes hit the adidas Bonifacio Global City
store on the 27th of February. This can be done via a pre-order mechanism exclusive for
South East Asia that opens from 15th until 24th of February. So, be the first to boost your run
at adidasboost.com.
Boost your cushioning
The foundation of the ENERGY BOOST™ innovation is centred on proprietary cushioning
material, BOOST™, that allows the runner to feel a continuous energy return. The
revolutionary technology allows small energy capsules in the soles to store and unleash
energy more efficiently with every stride.
Boost your conditions
Holding its performance in almost any condition the exclusive BOOST™ material has been
proven to be three times more temperature-resistant than standard EVA material, thus
providing a more consistent and comfortable run.
“As a revolutionary material, BOOST™ combines the usually conflicting performance
benefits of soft and comfortable with firm and responsive cushioning. It almost makes the
shoe come to life, and you will feel it from the first moment you put it on. It sets a new
PRESS RELEASE
standard, not only for running shoes, but for the entire industry, and all products going
forward,” said Bernd Wahler, Head of Innovation for adidas.
Boost your comfort
The adidas ENERGY BOOST™ innovation goes beyond the revolutionary midsole
technology. The upper on the ENERGY BOOST™ features adidas Techfit technology, which
provides optimal comfort and support to the entire foot while in motion.
Additional features include a special mid-foot support frame, an extended TORSION® system
to minimise roll for more stability, adiwear outsole to reduce wear in key soles areas and an
external heel counter to maximise the heel fit and comfort. The adidas ENERGY BOOST™ is
miCoach compatible.
adidas ENERGY BOOST™ retails at PHP7995 and will be available for pre-order at
adidasboost.com from 15th until 24th of February. Pre-ordered pairs will then be ready for
pick up on the 27th of February at adidas Bonifacio Global City.
***
For Hi-Res images of the adidas BOOST™ please click on the link below:
https://dl.dropbox.com/u/41641364/adidas%20Boost%20-%20Hi-Res%20Imagery.zip
About adidas
The adidas brand is one of the leading sports brands in the world. The adidas brand attitude
“Impossible is Nothing” drives all brand communication initiatives and helps strengthen the
brand’s bond with consumers. With a well-defined and segmented distribution approach and
a premium-price strategy, adidas clearly positions itself as a top-notch brand in all markets.
About the adidas Group
The adidas Group is one of the global leaders within the sporting goods industry, offering a
broad range of products around the core brands: adidas, Reebok, TaylorMade, Rockport and
Reebok-CCM Hockey. Headquartered in Herzogenaurach, Germany, the Group has more than
46,000 employees and generated sales of € 13.3 billion in 2011.
